Work

Pottery Friends grew out of my time as a member at Red Ox Ceramics in Concord, CA. Over months of daily studio sessions, I became close friends with the members and staff — and got a front-row seat to every operational pain point. The operations manager was drowning in manual billing, paper sign-up sheets, and group texts. Members were missing firings, had no way to track what glazes they'd used, and the community that made the studio special had no digital home. I built a 4-product ecosystem to solve this end-to-end: a native mobile app for members, a marketing site for studios, analytics dashboards for owners, and documentation for onboarding.

SWOB is a consulting project where I serve as the product manager. I build prototypes and manage delivery for the team. The platform tackles shift-based hiring and scheduling — a Tinder-style swipe interface lets managers match with candidates in seconds, a candidate pipeline tracks applicants from first contact to first shift, and a shift-swap system lets employees trade hours without manager bottlenecks. Each product is a standalone Next.js app sharing a Supabase backend. The sites and prototypes serve as living specifications for the engineering team.

I'm building out the entire digital presence for 1406 Adventures — a white-glove experience for a couple who run their own luxury travel agency. They book 10-12 exclusive clients per year, all through personal referrals. The web app is a conversion-optimized marketing site with a URL-based referral tracking system that attributes every lead to the agent or client who sent them. The native mobile app mirrors the brand experience and lets clients browse destinations and submit inquiries on the go. Every design decision — from the multi-layout A/B tests to the agent partner registry — is built around one metric: qualified referral conversions.

This project came from my own weightlifting and body recomposition journey. I found a system of fat reduction and muscle increase that helped me get tremendous results in 6 months, and I wanted to help others do the same. Fitness data is scattered across apps that don't talk to each other — Strava tracks your runs, COROS logs your heart rate, a DEXA scan lives in a PDF, and your meals are in a spreadsheet. Health Dashboard pulls it all into one place and makes it actionable, with an AI-generated meal planner that matches your specific goals — one of the hardest things to get right. I'm now testing it within our gym community called Everfit Motion.