Experience

Co-founded a collaborative game studio modeled after Finji and Raw Fury. Small creative pods own their IP and earn 70% of net revenue; the studio centralizes ops, legal, finance, and publishing so creators focus on making great games.

• Led business formation end-to-end: LLC, banking, payments, contributor agreements, IP assignment
• Built 5-year financial model and investor materials: $3M cap SAFE, 1-to-12 title portfolio strategy
• Designed phased GTM for Cluck: Steam Next Fest, indie festivals, creator partnerships, Kickstarter
• Executing $100K pre-seed raise via SAFEs, grants (Epic MegaGrant, Wings Fund), and crowdfunding
• Leading product on Cluck (3D platformer) with 10+ person team through milestone-driven Steam release

First PM hire at an 85-person startup. No product infrastructure, celebrity partnerships to manage, everything to prove.

• Built the Creator Ecosystem from concept to launch with partners like Gucci and GIPHY
• Launched e-commerce storefront generating $100K in weekly sales; shipped mobile app with GIPHY integration, scaling to 3K early users
• Defined GTM strategy that grew alpha community to 1K users

First role outside gaming. Different domain, same core muscle.

• Launched an API-driven mobile app to 6M members with real-time vehicle tracking, saving $2M/year in call center costs by shifting support to self-service
• Owned product strategy end-to-end with weekly C-Suite and VP presentations, the only PM reporting directly to executive leadership
• Ran competitive analysis, focus groups, and multivariate tests that drove a 30% improvement in onboarding completion

First PM role. After four years at Zynga, I wanted to own a product. Jam City gave me that.

• Launched and scaled product to 1M+ DAU
• Developed a $50M product by refining content, design, and monetization
• Drove 20% MoM revenue growth through currency optimizations and content production

Where it all started. Social gaming was inventing itself in real time.

• Shipped features across 4 franchises (FarmVille, FrontierVille, Treasure Isle, PetVille) during Zynga's peak, learning live ops at a scale few companies have matched
• Built Zynga's first mobile raiding feature (Mafia Wars iPhone), an early bet on mobile that shaped the company's platform shift